By nature, I am not a patient person.
I think that’s one of the reasons why I’ve been able to find success first in private practice and now with the agency.
My impatience motivates me to move faster than the majority of the people out there.
If you’re reading this, it’s probably one of the reasons why you’re successful too.
But the longer I’ve been in business, the more attractive the concept of having patience has become.
I have actually grown to appreciate it and respect it more.
What I’m going to talk about today, requires a little bit of patience. Or at least more than what MOST business owners and entrepreneurs can tolerate.
If you can stay with me today, and read this entire email, I’m going to show you how it not only pays off, but it’s also been tested and we have data to back it up.
HERE IT GOES….
At any particular time, research has shown that only 3-5% of the population is ready to take immediate action on purchasing a new product or service.
This has been shown and confirmed in direct response ads, (newspapers) and direct response mailing campaigns. It’s even been shown on our landing pages, (usually only 1-3% of traffic takes an action by calling or entering an email address.)
This leaves us with the remaining 97% of people that are interested in a product or service, but for whatever reason, are just not ready yet to pull the trigger.
And for whatever reason whether it be work, personal life, travel, finances, or just needing more information; something is getting in the way.
And up until now, other than a small retargeting ad, most marketers have ignored the 97%.
That’s about to change…
In 2018, we’re moving to playing the LONG GAME.
We’re going after the 97% who are not immediately ready, but want more information, need a little more time to decide, and just ultimately want to TRUST you and your business before purchasing.
It requires patience, or a long game mindset, but the wins are larger and as the data shows, more consistent for your business.
That’s why we’re re-launching our BRAND-BUILDER program.
The NEW Brand-Builder program is designed to give AUTHORITY, CONNECTION and TRUST for your business to the 97% who need these before they make a buying decision.
If you’re selling high dollar cash services (Stem Cell, Dental Implants, Functional Medicine), then having a system that is designed to capitalize on the other 97% is vital for your sustained success in a crowded market place.
And your marketplace is definitely becoming more crowded.
In 2018, no matter what platform you’re on, or what service you’re offering, there is competition.
From Facebook Ads, to SEO and Adwords, your potential new patients have more options for providers now than they ever had before.
I don’t care if you live in a small town and are the only doctor doing Stem Cells or Dental Implants, that will not last for long. Sure enough, someone will find your little piece of real-estate (you thought was all yours), and setup shop.
If you do not take your time to build your authority and brand name in your market place, someone else will.
Over the next few emails, I’ll be showing you how the NEW BRAND-BUILDER program uses Facebook retargeting ads, The Marketing Maximizer CRM and customized, authority building content, to create Connection, Authority and Trust to your 97% audience.
We’re looking forward to showing you the new program and helping you have an incredible 2018.
Dr. James Roman