Let me start by saying, that I am not a dentist, nor have I ever worked in a dental practice before. Recently, I decided to test out the QUALITY of our marketing myself. I wanted to experience what our dental clients see first hand and actually step in and sell care to new patients that we market to. And I wanted to do it for a client that was struggling with results.
One of our new dental clients told us that the “QUALITY” of our patients just wasn’t there.
So I flew out to his dental practice for 2 days and worked as a case manager. Essentially, I sold dental care for 2 days.
I can pull out of them all of their fears, frustrations and challenges. And I can learn what it’s like to walk in their shoes for a day.
And in doing that, I sold $42,000 in dental procedures in 2 days. You read that correctly.Dr. James Roman
“Dr. Roman didn’t over-promise. He didn’t take our money and vanish. He simply delivered. He provided training on how to make the most out of his system that consistently generates a steady, easy to handle flow of new patient leads into our office. ” – Dr. Len Molzcan
To be honest, I was a little nervous because I have not done face-to-face sales in over 5 years. I have very limited understanding of the implant procedures and I have never in my life worked in a dental practice or have sold dental care before this visit. But I have sales training and sales experience… 10 years of it!
And what I can do is sit in front of another human being and connect with them. I can pull out of them all of their fears, frustrations and challenges. And I can learn what it’s like to walk in their shoes for a day.
And in doing that, I sold $42,000 in dental procedures in 2 days. You read that correctly.
And that was from 2 patients out of 5 consultations that I did. And what was more amazing, is that we took that same office that was struggling to sell $5000 a month to over $60,000 a month with 2 days of training.
We 12x’d the ROI, not by changing the targeting or the audiences, but my changing the sales & communication process.
What was missing was not the quality of the patient, but the QUALITY OF THE SALES EXPERIENCE!
5 KEYS TO NEW CLIENT ACQUISITION“We 12x’d the ROI, not by changing the targeting or the audiences, but my changing the sales & communication process.”
You must spend time learning how to sell your care, and sell your care at a high case fee if you want to maximize your ROI.
This cannot be something that you just “wing-it”, or do “off-the-cuff.”
It cannot be something that “you trained on 1 time” a few years back.
It takes constant effort to work on, tweak, and make additional improvements on.
I wasn’t born with sales skills. No one is. It’s NOT something that comes natural to me. In fact, I am an introvert by nature.
But it’s something that I’ve spent years training on, years perfecting and endless amount of hours in practice working to improve. (So much that I can pull it out after 5 years, and still use the training that I have)
And I want to make sure you can do the same.
I have created a 5 Step New Implant Patient Consultation that creates an incredible experience for new implant patients and builds rapport, connection and trust, right from the first day.
If you’d like to learn how to 10X your Implant & Full Arch Case Acceptance then sign up to get free access to this LIVESTREAM webinar where I’ll show you how I sold 42,000 in 2 days.
If you’ve been struggling to increase your case acceptance rate, or just feel like you could be selling more high dollar cases, but something is holding you back, make sure you sign up below to get instant access.
On this LIVESTREAM training, I cover…
1) How to Build Instant Connection, Rapport and Trust with Every New Implant Patient.
2) Create and Exceptional Experience For Every New Patient walking Into Your Practice.
3) The 5 Barriers To Implant Sales That You’re Probably Doing With All of your Patients
4) A Simple and Effective 5 Step New Patient Consultation That Anyone Can Master
Sign Up Below to Get Instant Access!