When You Sales Drop… What To Do About It
What I want to do on this email is give you an action plan, to improve your sales, conversions or case acceptance rates. (To do that, I’ll need 2 articles)
But first tell me if this sounds familiar…
Dr. Smith has a pretty successful office. He’s been in practice several years and everything seems to be running like clockwork, so he starts to focus on things outside of practice. Before he knows it, one of his staff members starts to lose their motivation, and his practice numbers begin to drop Now, because his focus is off the practice, this goes on a for few months before it’s caught.
When he finally catches it, the team member leaves, gives notice, or gets fired. With one less team member, the rest of the team is now working hard to get caught up, and the focus goes off of marketing and sales.
Yep, you probably called it, his low sales numbers.
He ramps up the marketing, which he thinks will increase sales, but with an overloaded team, what do you think happens?
Your first reaction when sales are down, should not be focusing on your numbers. It’s getting back to WHY you sell care in the first place. It’s getting back on purpose.
“When I focus on what I need, and what I want, I always get less of what I want. When I focus on others and serving them, God delivers in abundance.”
I see a lot of businesses make money with marketing, and I see even more lose it for a lack of purpose.
You want to increase your sales, increase your long-term success in business. go back to purpose, Go back to your why.