Comprehensive Dental Marketing
A Complete Solution for a Healthy Practice
Our Proven Formula is Guaranteed to Get Qualified Patients in the Door
Comprehensive Marketing for Your Dental PracticeFind Out How We Can Generate a Consistent Flow of New Patients.
Our Comprehensive Dental Marketing Plan Includes
Comprehensive Web Design
For any online marketing effort to be successful, a dental practice’s website must be attractive to both search engines and site visitors. At iVelocity Dental Marketing, our team of web designers and copywriters understand what makes for a good website, and can apply this knowledge to your dental practice.
A well-designed and informative website can convert visitors into new patients. We will work with you to determine the right look and feel for your site as well develop patient-focused content that is appealing your visitors. Unlike many other web design companies, iVelocity Dental Marketing is focused on dentistry—allowing us to understand the layout and content that will drive conversions
Whether your current website needs an upgrade, or you’re starting from scratch, our team of designers will deliver an attractive website that your dental practice can be proud of.
It doesn’t matter how beautiful or stunning your website design is if patients can’t find it. That’s why having the proper SEO content and design on your website means the difference between a site that gets ranked on the first page or the 7th page. The higher your website is ranked the more visible it gets and the more traffic you site receives.
The ranking of your website in the most popular search results, ie: Google, Yahoo, and Bing, is directly proportional to the SEO that is both on the site AND SEO created off of your website as well. The combination of both Offsite and Onsite SEO allows search engines to rank your website higher in the search results.
At Ivelocity Marketing, we have extensive experience and knowledge in not only designing cutting edge websites, but also in getting those websites to rank on the first page and ultimately get more phone calls for each of our clients
Lead Generation Funnel
With laptops, tablets and mobile phones, people are more connected to their email and internet browsers than ever before. That’s why Lead Funnels are such an attractive advertising strategy to so many small business owners. By tracking visitors from the very first time they visit your site, we are able to increase the likelyhood of engangemnt while collecting email data with automated pop-up and inline lead forms. Prospective patients are retargeted with customized ads created specifically for your office. Once they submit their contact info via an online form, an automated series of emails are scheduled and delivered to the potential patient.
At iVelocity Dental Marketing, we handle every aspect of the Lead Generation process. We take each lead through a step by step process that will introduce your practice, build trust with the person and ultimately convert the individual to a patient. Lead Generation Funnels are the most cost effective and successful way to generate new patients for your dental practice.
Unlike direct mailers and print advertising, which may be more expensive, Lead Generation Funnels are fully measurable with a complete array of metrics that help track effectiveness and return on investment.
Pay Per Click
At iVelocity Dental Marketing, we use a number of online marketing channels to promote our customers’ dental practices. When combined with search engine optimization (SEO), pay-per-click advertising is a powerful way to get your office noticed by potential patients. And unlike SEO, which can take time to implement, a PPC campaign can be set up in a matter of days to start driving traffic to your website and converting visitors into new patients.
Our marketing specialists will handle the keyword research and selection, ad copy and bid placement, while you reap the rewards of higher visibility. We will continue to monitor the performance of your keywords and ads to ensure they are optimized.
One of the biggest benefits of PPC advertising is that it allows you to see your return on investment. Whether we’re setting up PPC advertising for your dental practice on Google AdWords, Microsoft adCenter, Yahoo Sponsored Search—or even creating sponsored posts on Facebook—we will be able to show you the effectiveness of your pay-per-click campaign.
More and more people are joining social media websites, such as Facebook, Twitter, and Google Plus. This is great for many small business owners, like dentists, who wish to reach out to their current and prospective patients. However, many dental practitioners and practice staff find they cannot dedicate the time or resources necessary to launch and maintain a successful social media marketing strategy. Fortunately, that is where iVelocity Dental Marketing comes in.
Comprised of a team of dedicated designers, marketing specialists and copywriters, the iVelocity Dental Marketing team can create attractive social media profiles for your dental practice and develop an editorial calendar that highlights your services and special offers. Keep your patients informed and encourage them to visit your office by delivering fun and educational posts on the platforms they frequent most often.
When combined with an email marketing strategy, frequent blog posts, and an attractive website, social media marketing can help dental practices expand their patient base and improve their revenue. iVelocity Dental Marketing can create a comprehensive online marketing plan that meets your practice objectives and needs.
Call Tracking & Staff Telephone Training
Even the most successful marketing campaign cannot help you retain clients if your front office staff doesn’t have the proper telephone training. That’s why iVelocity Dental Marketing has created telephone scheduling protocols exclusively for dental practice front office staff.
Your front office employees are the face of your business—they’re who current and prospective patients speak with before anyone else. Unfortunately, front office staff that haven’t been trained properly on the correct telephone procedures can scare off business.
Our team will work with you to develop a personalized customer service training plan that will teach your administrators and front desk staff the proper techniques for scheduling patient appointments and reducing the number of no-shows.
Dr. Joe Mills
Dr. Atlee Wampler